Webinar Sales Funnel

Previously, we discussed sales funnels and autoresponder email marketing. This post focuses on Webinar Sales Funnels.

Uses & Benefits

• Webinar sales funnels are ideal for inactive leads that have gone through your primary product funnel (via autoresponder email marketing) without converting into customers
• To add 2-way live interaction along with value that directly relates to the main product --
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• To promote the main product, often with a discount for attendees
• To capture additional revenue (that could not be captured in earlier sales funnels) because it is effective in closing sales. 
• To be part of your Retention Marketing strategy aka the hour glass sales funnel. This is a matter of not leaving money on the table.
• To position your company as an expert, expert positioning  

Email 1 - Promote the webinar

• At the end of your usual email sequence, use email (along with other inactive leads via Facebook) to invite inactive leads to sign up for the webinar. Send within roughly 5 days before the webinar
• Explain the benefits which often include the following
• special offer on the main product, usually with a discount, only for attendees (to generate the sense of scarcity)
• Ask any question in live interaction with an expert
• Link to a webinar registration page. Install a Facebook pixel on the registration page to follow non-registrants around Facebook to continue marketing
• Remove emails of people who sign up from the webinar email sequence

Email 2 - Promote the webinar, Reminder

• Remind people of the webinar
• Send within roughly 2 to 3 days before the webinar (or whenever makes most sense for your particular niche)
• Install a Facebook pixel on the registration

Email 3 - Promote the webinar Reminder

• Remind people of the webinar
• Send within roughly 1 before the webinar.(or whenever makes most sense for your particular niche)

Email 4 - Final Reminders / Last Chance

• Send final reminder only a few hours in advance
• Log in instructions
• Send to attendees (to remind them of the logistics) and the unconverted to take advantage of the limited time to grab a spot

Email 5 - Segmentation (attendees, non-attendees, attendees of part of the webinar)

Some webinar platforms allow you to track attendees, non-attendees and people who attended only part of the webinar from among people who signed up and essentially splits the group into segments to be targeted differently.

• Attendees:
• Email within 1 to 2 hours after the event 
• Thanks for attendance, hope you got value from the webinar
• The [primary webinar funnel] offer is still open to until __ (roughly 4 days after. Provide date and time for urgency and scarcity)
• Non-Attendees
• Email within 1 to 2 hours after the event
• Link to review the webinar
• What happened? (Use the response as a learning point to attract more attendees in the future)

• Attendees of only part (below 50%, roughly) of the webinar
• Email within 1 to 2 hours after the event
• We noticed that you left us early.
• What happened? (Use responses as a learning point to attract more attendees in the future)
• Link to review the webinar

• Attendees of only part (roughly over 50%) of the webinar
• Email within 1 to 2 hours after the event
• We notice that you left us before we ended. What happened? (Use responses as a learning point to attract more attendees in the future)
• We have included something we think you would appreciate at your leisure. Link to a video that deals with only the content that this segment did not see

Email 6 & Beyond - Post Webinar

The following applies to people who still have not bought

• Non-Attendees and part attendees
• Daily emails until the end of the special offer
• Email 1: Benefits (preferably in video format)
• Email 2: Benefits (preferably in video format)
• etc ...

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RELATED CONTENT

• Sales Funnel: An Introduction 
• Autoresponse Email Sequence Marketing: From Start to Finish
• Hour Glass Sales Funnel for Retention Marketing. Do not leave money on the table.