Tuesday, September 6, 2016

Install Zopim Live Chat for Customer Communication

Did you know that 83% of visitors need customer support before buying online? In fact, as many as 45% of them will even abandon transactions if they can not quickly resolve their questions. Like physical retail stores, ecommerce stores need sales assistants. That real time interaction prevents potential customers from leaving this critical stage of the sales funnel.

The 'Zopim Live Chat' plugin app allows you to offer real time support to convert visitors into customers. Zopim Live Chat can be integrated into practically any website, including blogs like WordPress and Blogger. Furthermore, it is compatible with most browsers, including Google Chrome, Firefox and Internet Explorer. Even its free version offers numerous features that can reach out to the 83% of your potential customers before they slip through the sales funnel cracks. Helow are instructions on signing and setting up this must have customer communication tool.

Sign up for a Zopim.com account
  1. Sign up on Zopim.com
  2. Choose a plan according to the unique needs of your customers within the context of your store. Imagine conversations with your target market that will get them through the next stage of your sales funnel. Then consider each plan's features accordingly. For instance, unlike the free version, any of the paid versions will allow customers in your dress store to attach image files of themselves while they shop. Conversely, the free Zopim live chat version is adequate for many ecommerce store owners as it offers features that are too numerous to mention here. My favorites include the fact that; even during your absence, customers can leave messages that will appear in your email; customers can choose to keep transcripts; customers can use email piping that allows them to send transcripts of technical instructions to any email address, perhaps to their technician and; even visitor profile that provides store owners with useful marketable data like the customer's location, number of store visits and so on. If you remain undecided, you can opt for a free 14-day trial of the premium plan to experience all of the features available through this ecommerce plugin.
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Install Zopim Live Chat onto your website 
  1. Log in to your account on Zopim.com. The set up instructions are above.


  2. Select 'Login' in the top right corner of the screen. A drop down menu will appear.


  3. Select 'Dashboard'


  4. Select 'Widget'. You will find this option in the left column menu below the heading named 'Settings'

  5. HTML code will appear in a window within named 'Embed the Zopim Chat Widget'

  6. Copy the HTML code for plugins from the Zopim site

  7. This HTML code must be pasted just above the </head> tag of your website or blog. Finding that tag varies among sites. See how for Shopify.

  8. Customize the chat plugin. You can start by selecting 'Personal' under the 'Settings' heading within the 'Dashboard'. This allows you to accomplish the following tasks.


    • Customize your avatar with a bust image (versus a company logo). A human image reinforces in the minds of customers the often forgotten reality that a real human being is on the other end.
    • Changing the display name to your first name Jim, Sandra and so on also reinforces the human reality of the assistance.
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