Wednesday, July 20, 2016

Different Regional Amazon Affiliate Programs for More Sales

Visitors to Amazon online stores can easily access branches of full Amazon stores via links located in the footer. The list includes not only those links for the full Amazon stores but also links for other less known, smaller partner outlets whose links do not ordinarily appear in the footer.
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This information can help you if you earn "passive income" through Amazon whether by selling products (Fulfulment By Amazon / FBA) or advertising (via affiliate programs for instance). Customer-centric sellers will find this noteworthy. Specifically, customer-centric sellers can help customers to save money if sales originate from the physical Amazon location that is closer to the buyer either physically or logistically. Imagine, when products are shipped from outside your customer's area, he or she must pay higher shipping rates, endure longer lead times that allow for customs and other necessary clearances.

Arguably, making this kind of adjustment does not directly affect you, the seller because you receive an advertising payment regardless. The indisputable benefactor of this initiative will be your customer.

However, another angle from which to consider adopting a new region is that buyers may abandon their shopping cart when they realize their order must come from farther than necessary. Depending on your customer base and their level of sensitivity to (shipping) cost, serving them from a region that is distant and therefore costlier (for international shipping costs) can make or break the value of your efforts in moving customers to this critical stage of your sales funnel. Frankly, I think shifting Amazon selling region has an even more urgent need when those cost-sensitive customers are spoilt by the growing trend of free domestic shipping.  



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Do your customers speak only English? No problem for the following locations.

Amazon.[de / fr / co.jp] offers English-language Help pages and also provides customer service in English via e-mail.

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