Tentpoling: Create a Calendar for Each Target Customer Profile TCP Element

An earlier discussion on tent pole marketing communication mentioned the importance of timing around events. However, this post illustrates how a calendar may be created based on key aspects of the target client profile (TCP). In this example, a Florida-based company offers services to a very specific target market: post graduate students. Consequently, this calendar has begun with the academic element by using the calendar of a leading Florida-based graduate school. It is ideal to use not only dates that directly relate to your product and service but also may somehow affect how your customers interact with your business.

Create and combine dates that relate to EACH significant element of the target customer profile / target company profile / TCP's life like pscyhographic details, field, location and so on.

Graduate School calendar (of a Florida-based university) 2018 / 2019

28 Sep. Last day to submit transmittal letter and doctoral dissertation for initial review

26 Oct. Last day to submit successfully defended master’s thesis for review by Graduate School Editorial Office

26 Oct. Last day for thesis students to submit publishing agreement in the information management system

21 Nov Thanksgiving - no classes

5 Dec Classes end

7 Jan

5 Dec Deadline for thesis and dissertation students to receive confirmation of Final Clearance status with the Graduate School Editorial Office to remain eligible for a degree award this term

8 Dec Final examinations

7 Jan Classes start

18 Jan Fee payment deadline

25 Jan Deadline for Records department to review and approve option applications for courses

1 Feb Deadline to withdraw all courses with 25% refund

13 Feb Last day to submit Transmittal Letter and doctoral dissertation pdf documents

15 Mar Last day to submit successfully defended master level thesis for review

15 Mar Deadline for thesis and dissertation students to submit publishing agreement

10 Apr Deadline for final exam milestone for thesis in information system

10 Apr Deadline for thesis and dissertation students to submit signature pages and final pdf document for review

12 Apr last day to withdraw all courses without failing grades

24 Apr last date to receive confirmation of final clearance status to remain eligible for a degree award this term

27 Apr final examinations

6 May final grades due

31 May deadline for Records department to review and approve application for courses

14 Jun last day to withdraw all courses without failing grades

4 Jul independence day - no classes

12 Jul fee payment deadline

12 Jul Deadline for thesis students to submit publishing agreement

12 Jul Last day to submit successfully defended master level thesis for review

31 Jul Deadline for final exam milestone for dissertation in information system

31 Jul Deadline for dissertation students to submit publishing agreement

31 Jul Deadline for dissertation students to final PDF

7 Aug last date to receive confirmation of final clearance status to remain eligible for a degree award this term

9 Aug final examinations

31 Aug degree certification

CONTENT RELATED TO TENTPOLE MARKETING COMMUNICATION: CREATE A CALENDAR FOR EACH TARGET CUSTOMER PROFILE ELEMENT

• Tentpole Marketing Communication 101