Product Page Visuals to Motivate Sales

Since research shows that up to 92% of consumers said visuals are the top motivating factor affecting a purchase decision, improving your store's product page images is a worthwhile priority.

The key is to give potential buyers an experience that is as virtual as possible to what they would have experienced had they reviewing products in a physical store. As much as possible, you must make it as easy as possible for potential buyers to engage their 5 senses. To do this, images should give as much information as possible to minimize uncertainty, a major deal breaker at the purchase decision point. Here are checklist guidelines.

• High resolution images on a white background. The size and style of the images should be uniform across the website, or at least product lines.
• Allow the zoom-in function.
• Show different angles: left, right, back, front and, if useful, above and below.
• Show the entire product in all variant forms, like color, size and so on. 
• Show the entire product in all variant effects. Some products like concealer makeup may have variants that cover scars differently. 
• Use one image to display the single product in different ways. For instance, one image position the same product, let's say a chocolate packaged, (next to another that is) un-boxed and next to other un-boxed ones in useful angles.
• Contextual imagery. Allow different segments of your target market to visualize themselves using the product. This is especially the case for very personal products like jewelry, clothing and so on. For instance, sun glasses may be displayed on people from different ethnicities, with different facial structures and so on. 
• Illustrate dimension, especially for unique products. For instance, a tiny torch light can be placed next to or inside of a commonly known object like a purse, book, coins and so on.
• Show features that sell the product's competitive advantage and unique selling proposition. 
• Use visual reviews. Evangelism is a powerful motivator. If possible, get customers to create photo or video reviews.